Rally On, Traders!

When you have big ambitions, you want a ticker symbol that sticks in the mind and tells investors exactly what you're all about. Look at AAPL at the front of the Nasdaq. And if you've been following the Canadian market at all, you can understand why POT was in hot demand . . . forty companies competed for the honor, the Toronto Stock Exchange ended up having to pick a winner lottery style.

A tiny company with big ambitions got the glory. Weekend Unlimited, now trading as POT north of the border. U.S. investors can participate via OTC:WKULF. Either way, the shares have gone berserk since the change.  Even Bloomberg took note of the way the stock jumped 65% the day after winning the ticker lottery. 

Yeah, that's the kind of "awareness" the new symbol is already feeding. People see the ticker and figure out the general shape of the business. Maybe they saw it on Bloomberg. If nothing else, they can guess more or less how POT operates. (We aren't here for the products and this is not about them, much less an endorsement. This is about the investment potential of the company behind the products.)

Either way, when people dig down into the business, it's impressively differentiated. The prestige ticker is deserved! For one thing, Weekend Unlimited is all about Washington State, using one of the oldest and most mature "green" jurisdictions as an incubator for new brands that can then expand across the map.

Savvy green investors know how rare pure investable exposure to the Washington / Seattle market is. You can find stocks that operate in Nevada. There's a few in Colorado. Canada, of course, is its own world of giants that have already run up their market capitalization into the billions . . . but in the heavily controlled $1 billion Washington world, I can't remember ever seeing a play as pure as this one.

This doesn't mean WKULF is content to stay inside Washington State lines. The goal here is simply to lean on the local market and local expertise to see what works at home, then "export" the best practices and products wherever the regulators flash the green light.

They're negotiating in California and have an eye on Massachusetts, which just legalized for a population bigger than Colorado. They've scored a retail license in Alberta, which is booming again now that oil is back and all those rednecks covet something green on, uh, weekends. Weekend Unlimited is there, with one of only ten new permits to sell.

One of the top growers in Washington has teamed up with WKULF and anticipates doubling its production . . . we're looking at "perpetual harvest" over there. That raw product feeds into the company's value-added green consumer brands: edibles, vapes, even a $2 million hard candy operation catering to California. 

That candy company has rolled up 35% of the relevant sales in its home region, by the way. It's in 380 stores. Weekend Unlimited is working to expand distribution, bringing the lollipops back to Seattle and across the border to Las Vegas. 

These are really just baby steps. The new CEO suspects that last year's Farm Bill paves the way to national reclassification of the plant across the country. When and if, WKULF will be there with the brands that work, ready to be first on the ground in new markets. Think convenience stores, right there by the cash register. Think big box retail. 

The list of products and alliances is already staggering. Pharma and tourism in Jamaica . . . enhanced beverages . . . oil extraction . . . Canadian hemp. It's all about a better lifestyle. What I would do is bookmark the company's NEWS page and keep refreshing from day to day. Weekend Unlimited is on the go, seven days a week. 

They've got new ideas about building brand awareness and opening the retail channels wide. You know what green culture is like. Why has no genius until now thought about throwing celebrity parties to make a fully legal splash?

Weekend Unlimited has partied with Snoop Dogg. And notice the venue: New York, where the governor has issued an all clear on enforcement throughout yet another state. New York is the big time, as many people in the city as the entire state of Colorado, more people in the state than Colorado, Nevada and Washington combined.

The only legal brands state residents know now (unless they're green tourists) belong to Weekend Unlimited. When Cuomo legalizes, this little company has the first mover advantage, buzz on its side.

And whenever a market watcher is looking for a pure play on the green boom, the ticker is loud and clear. We may not have universal access to POT down here on this side of the border, but WKULF does the job just as well. That chart's gone wild too:

Happy, Happy, Happy Trading!