Rally On, Traders!
Word of mouth. The whisper campaign. Even today, it's how the new generation of "green" companies (selling either legal non-psychoactive hemp derivatives or the funny stuff that still has to respect state lines) are forced to promote themselves. It's a huge business under the radar.
But until SponsorsOne Inc. (CSE: SPO) started trading, retail investors found it practically impossible to tap that power. There weren't any pure plays. And it's not like you can go from whisper to whisper and add each one to your portfolio.
SPO is the pure whisper play. They specialize in "one-to-one engagement between brands and online enthusiasts," which means they circulate buzz right at ground level where the right word at the right moment can nudge a consumer to pick up one product instead of another.
That's revolutionary in several ways. For one thing, it's actually how Millennials shop. They don't trust the media. They turn off the commercials. They listen to each other. And they're always online.
And it's affordable. Forget about big TV budgets or even search engine keywords. SPO works small so even small start-up companies can afford exposure. Technically the cost scales all the way down to ZERO.
Last but certainly not least, entire dynamic industries are cut off from normal marketing channels. Facebook and Google won't touch them. That also means Instagram and YouTube. Twitter is the same. PayPal and Stripe won't take the money. Amazon won't sell it.
We're talking about those "green" companies here. SPO can work with them because it goes AROUND the corporate barriers.
A few months ago they took on their first "green" client. Interesting little company in its own right, sells legal and non-psychoactive transdermal patches that deliver alternative remedies at a constant dose strength. Even mentioning the active ingredient can get dicey online but you can figure it out when you read the press release.
Now they've scored again. What do they say? If lightning strikes once, it could be an accident. When you hit it again, it's strategy. SPO is actively hunting the brightest prospects in this space, the ones they think they can take from obscurity to big revenue in a matter of 1-3 years.
It's a captive market. A lot of people are DESPERATE for exposure because they're shut out of the big platforms and too small to build their own networks. SPO must get dozens of applications. They probably turn down 95% if not more.
The winners get the full campaign. SPO brings the audience with its army of whisperers, 5 million last I checked. Or as they call it in the modern economy, social media "influencers" and even micro influencers. It all boils down to people recommending things they like, spreading the word.
The whisperers are motivated because they get a piece of every sale they influence. Think of it as the modern commission, or just their slice of the action. Either way, SPO credits them with a little bit of code on their account for every win. They can trade it in for rebates on the products they like or use other methods to cash out.
As SPO says, "the more you engage, the bigger the benefits." Anyone can do it. Mention something on your social media profile, like the page, help build the buzz.
Now here's the part investors can appreciate: SPO gets its own piece of the action. A big piece: 20% of all revenue they help generate.
Now it's a party. Think of that industry shut out of conventional marketing again. Nobody wants to touch it. In theory, SPO can capture up to 20% of all revenue flowing through it. That's a lot.
Management is itching to build a billion-dollar brand in the next few years. Why not? It's an open field. What's striking is that they seem more concerned about making sure they can SCALE than about scoring enough customers to keep the lights on.
It makes sense. They've already got customers. Here's another and another -- you get the idea. If their platform
works, they rake in 20% of the winnings. And down here at start-up market capitalization themselves, every bit of revenue goes a LONG way to move the fundamental needle.
I won't speculate about how much SPO "could" be worth if it creates that $1 billion client. All I know is that the wins add up fast, which is why management is all about making sure it can keep up with both client intake and client growth.
They've teamed up with Amazon for digital message delivery and fulfillment. That's 100 MILLION affluent people on Prime alone, waiting to buy new stuff. Influencers can pay on their accounts. PayPal and Stripe are happy to take this business. Offices in Los Angeles, New York and Toronto deal with the clients.
AI keeps the entire platform humming. In theory this can grow to hundreds of millions of accounts, all nudging each other to buy the right things. Why not? There's already 5 million signed up and chattering.
Now I could go into depth about each of SPO's current partners, both in the "green" business and beyond. I could ponder their revenue potential and how great their markets are. We're talking jewelry, pet vitamins, emerging fashion brands, health food. And yes, the "green" products.
The real takeaway, however, is that SPO hand-picked each one. They've already done the homework and decided that each of these currently-obscure companies has a story they can fall in love with and then motivate their network to spread that story. Otherwise, they wouldn't waste their time.
Remember, they're choosy. I know you're choosy too. There are thousands of stocks and only so many minutes in the day.
But when was the last one you heard a story like SPO? Or the last time you did the math on something like that 20% revenue share? That's the unique factor I suspect you won't find anywhere else.
After all, they're angling for up to 20% of that "green" opportunity. Any of their brands could turn into a 100X revenue stream. Maybe they've already found the one that goes from zero to $1 billion.
All I know is that the "whisper" is now tracking to become a $10 billion market in itself. Forbes itself says so. SPO is the pure play on that market. Intrigued? Every red-blooded investor has to at least wonder.
Happy, Happy, Happy Trading!
