Rally On, Traders!

At this point you've heard about the blockbuster industry that dares not speak its name, moving too fast from zero to BILLIONS for the regulatory framework to even have a chance to keep up.

Call it the Green Revolution or the Green Boom. Every state that votes to legalize has created literal cash crops, opened thriving storefronts and even turned into destinations for tourist dollars.

And now it's not just states that are going green. It's the whole country of Canada, 36 million people in the second-biggest area on the planet, from sea to shining sea. Opening the CONTINENT means big business ahead!

And that's exactly the business NUGL Inc. (NUGL) is chasing now. They're barely $1 now but that's after ramping a staggering 80% in recent months:

NUGL is the new high-tech standard for people in the business that's going viral from state to state and now all of Canada. It's the first search app built for the people in the industry, by the people of the industry, with equal and unbiased search results. The goal is to become the most user-friendly app experience in that $10 BILLION business . . . through listening to the users and giving them what they want.

They don't sell top-spot listings or fake reviews so the data stays accurate. The uses are obvious and spectacular: search for genuine-user-rated dispensaries, strains, doctors, lawyers, service providers, vape shops, hydro stores, brands and more.

It's not just a website. It's the first real piece of software developed for the industry, combining the features of social media, Linkedin and Facebook with an advanced directory of everyone who's anyone in the business. Expanded profiles, products, services, EVERYTHING.

Sure, it might sound like the kind of thing that Yelp does with restaurants or Angie’s List does with service providers . . . or even what TripAdvisor does with hotel reviews. But remember, this industry has been locked out of those platforms. It still is. You won’t find these reviews on those sites.

That’s the opportunity NUGL is working. It’s a proven model, exactly the kind of strategy that built those companies into billion-dollar enterprises. All NUGL has to do is replicate what works, avoid the known challenges and the odds of success are high.

And of course they’re doing it by entering a space the existing sites didn’t think to exploit when they were ramping up 10-20 years ago. This industry wasn’t legitimate at ALL back then. They missed their shot and now $10 billion a year is practically beneath their notice.

But $10 billion is a BIG deal for a little start-up like NUGL, with barely $60 million in market cap and still in the early stages of pushing the revenue button. The site really only went live in January. The reviews started in May.

For that matter, the side of the site where consumers go . . . the side with the ads, the big traffic and the revenue . . . is LIVE on the Apple and Google app stores now. The doors are open for registrations. All systems GO!

This is the ground floor. NUGL has a head start in this space and at least $10 billion in overall opportunity to chase. Likely customers are ALREADY grossing that much money. They’ve got cash to burn and no place to really spend it in order to promote themselves. 

Facebook won’t take the ads. Google won’t take the ads. TV, radio, newspapers . . . fat chance! None of these conventional channels want the headache if regulations change. Reading between the lines, they don’t care much for the business.

Again, that’s the opening NUGL is ready to capture. They’ve got the technology, ramping even faster than expected. Now, no pun intended, they’re building the buzz. Will the players in this neglected space pay a tiny 1% of gross to promote their products? That’s $100 million a year.

 Multiply by every 1% their customers are comfortable spending. The Small Business Administration advises at least 7%, sometimes up to 20% “in a competitive industry.” That can add up to a MOUNTAIN of cash for NUGL fast . . . this is definitely a competitive industry where too many “me too” operators have moved in, now they need to differentiate themselves fast.

That’s why you need a custom search engine and real-life unbiased reviews to navigate the ever-evolving world of value-added products, extracts, strains. It’s confusing and it changes every day. 

As you probably know, this product has been bred since ancient times to produce literally thousands of sub-species, each with its own characteristics, active ingredient profile and specialized niche to fill. These are the strains.

Strains can be as distinctive as poodles are different from German shepherds. They’re both “dogs” but the resemblance ends there. Likewise, separate strains don’t always have the distinctive green leaves. They look different, smell different and, according to connoisseurs, produce different effects.

Growers and dispensaries make good money creating and promoting exotic strains like craft beers lined up behind a fancy bar. In theory a strain can be proprietary, which gives a farm or retail operation a unique reason to attract a choosy customer. Doctors can prescribe a specific type of plant to capture a different chemical profile that fits their patient’s needs.

And that’s where today’s strains hit a reality wall. There isn’t a whole lot of science behind how the strains are named or what separates them from each other. There’s no genetic registry or database that tracks them all, and even the best efforts to date run on something close to an “honor system” -- they’ll tell you what genes are in a particular plant, but have a hard time proving that’s the plant a dispensary is actually selling.

It all makes sense. This business spent a long time in the regulatory shadows. These farms sat out the age of grocery distribution and are only now in the first stages of catching up. But the lack of clarity and enforcement can frustrate EVERYONE.

That’s where NUGL and the reviews come in. They’ll rank retailers, prescribing doctors, business-to-business services (ever try to find an accountant in this field?), processed products, you name it. The list is ambitious and the architecture is already in place.

All they need to do is push the button. They’re in the process of doing that now. This chart could get extremely exciting in the very near future.

NUGL is already talking about leaving the Pink Sheets behind. They’re already evolving, graduating from exchange to exchange as the old ground floor world gets too small and too constrictive. If that trajectory continues, it’s hard to even contemplate where it ends up.

After all, people could’ve bought Apple once upon a time at the equivalent of where NUGL is trading now. Silicon Valley stocks are powerhouses now, behemoths. Those who were there early definitely feathered their caps.

And with big markets like Canada opening up now, the map is widening fast. Would you rather snooze through that story or get in the GAME?

Happy, Happy, Happy Trading!