Global Technology Alert: The Smart Way for Investors to Benefit from Explosive Growth in the Next Generation Software

Published: Wed, 12/26/18

Global Technology Alert: The Smart Way for Investors to Benefit from Explosive Growth in the Next Generation Software-As-A-Service Market

Rally On, Traders!

A technological transformation is occurring in the way people consume content, share information, perform research, connect with others, and more. Mobiquity Technologies, Inc. (OTC QB: MOBQ) is on the forefront of this digital revolution, as their next-gen platform delivers innovation for data and advertising.

The internet is changing. Growing. Expanding. Businesses are attempting to keep up.

While the internet evolves, we are constantly relying on our cell phones to connect. As consumers, we expect….no, we demand, usability from all products and services. The world is more connected than ever. Social media and messenger apps have redefined the way we communicate with each other. Since mobile technology can be slow to evolve, Software-As-A-Service (SaaS) is quickly establishing itself as the driver toward Innovation

Software-As-A-Service (SaaS) provides a complete software solution which allows users to connect to and use cloud-based apps over the Internet. Ever log into a web-based email service like Hotmail or Gmail? Congratulations. You’ve used SaaS. When you log into Facebook or Instagram and start performing searches, communicate with friends, or spy on your favorite supermodel, you are logging into software on their network. Your data is stored in the cloud, and you can access that information from any internet-connected computer or mobile device. Ever wonder why Facebook knows so much about you, your browsing history, and your preferences? The simple answer: SaaS.

Since we’re talking about Facebook, let’s expound upon this. Facebook provides a service continually over the cloud. Because Facebook monetizes based on ads, its primary goal is to make sure people keep using it. The more time you spend on it, the more money they can make directing advertisements to you. To Facebook, attention is valuable because more attention means more opportunity for growth and expansion. What really makes Facebook so successful is how it drives usage within its services. Facebook was losing money when they IPO’ed in 2012. They did not become wildly profitable until they were able to fully capitalize on mobile advertising. In fact, over 90% of Facebook’s advertising revenuenow comes from mobile.

Advertisers and Marketers are constantly looking for new ways to deliver the right message to the right person at the right time. Time is Money and when it comes to the internet, most of us are primarily connecting via mobile phone. If only there were a SaaS company that could capitalize on this trend with precision and expertise, they could dominate this industry.

Mobiquity Technologies, Inc. (OTC QB: MOBQ) is making this possible. Trading at around $0.16, this is potentially like owning Oracle or Salesforce.com at its infancy. These companies have redefined the way data is monetized. Early investors have made millions. If you’re wondering just how Mobiquity can compare, let me explain.

MOBQ is a next generation, fully integrated Software as a Service (SaaS) business for the mobile digital advertising market. They automate programmatic digital advertising while making it completely transparent and less expensive. Mobiquity delivers the right message to the precise person at the specific time more efficiently and effective than ever before.

Do you ever feel like the ads you’re seeing on your phone and tablets are customized just for you, based on what you’re researching or considering buying? It could very well be Mobiquity’s automated platform and data driven AI providing advertisers with this info.

MOBQ provides precise mobile location data and insights on consumer’s real world behavior on a single, easy to use platform, which provides all necessary tools and features to run a successful mobile ad campaign.

With its next-gen proprietary platform, – Mobiquity Technologies, Inc. (OTC QB: MOBQ) – is poised to become a pioneer in this high growth industry.

Global Market for Software as a Service (SaaS) to Reach $94.9 Billion by 2022

Analysts predict that the expanding SaaS ecosystem and growing demand by companies to reduce their IT infrastructure will fuel immense growth in the SaaS market. Small businesses and organizations can implement new technologies faster than larger organizations, which offers a competitive advantage. Cloud computing solutions such as MOBQprovide improved usability, mobility and service arrangements that allow smaller firms to monetize data from the cloud quickly. SaaS-based applications are helping businesses in the digital advertising market meet regulatory requirements and improve security, while reducing overhead costs and capital expenditures. It’s not cost effective for these businesses to create their own SaaS software suite. This is precisely where MOBQcan dominate and many companies are tapping into this special resource.

MOBQ has a next-gen, fully integrated/automated programmatic advertising platform specifically designed to reach the mobile consumer. For the last decade, mobile and in-app advertising have been the branches of digital advertising that saw the fastest growth and technological innovation. At this point the majority of businesses have caught up with the mobile revolution and have been investing in advertising on mobile devices. Forbes recently cited an eMarketer study predicting Mobile Advertising will drive 75% of all Digital Ad spending in 2018. From the report, “This year, mobile ad spending in the U.S. will grow 20% to over $70 billion and will be an astounding 75% of all digital ad spend. That is an incredible 21,775% growth from a short decade ago, when U.S. mobile ad spending totaled just $320 million dollars.”

Most users are spending an average time of 3 to 5 hours every day on their mobile devices and 90% of that time is spent on apps. This year, mobile will surpass TV ad spending by more than $6 billion, according to latest forecasts. By 2020, mobile will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.

The widespread use of instant messaging and social media has led to proliferation of SaaS across enterprises. Between messaging apps, emails, and video calls, consumers are increasingly dependent on their smartphones and tablets. The growing number of end users looking for remote access at affordable costs are influencing the demand for SaaS solutions.

MOBQ is ahead of the curve with their proprietary platform dedicated to reaching the mobile consumer. Traditional digital display advertising platforms are having problems penetrating the mobile consumer market. Currently, advertisers need to utilize 7-10 different entities ranging from Data management, Analytics, Fraud detection, DSP’s, SSP’s, etc. to be able to execute on their advertising strategies. This can be costly and cumbersome. Mobiquity provides everything possibly needed under one roof. They are the one-stop shopping for advertisers and marketers. Everything works together seamlessly and there aren’t multiple hands in the pot.

MOBQ is the solution. Mobiquity has a single interface with everything pre-built within the platform. Their newly released software is a first-of-its-kind real-time audience analysis and ad targeting product. The software can pinpoint your location. This allows advertisers to not only analyze the potential number of mobile application and web users within 5.5 Million predefined locations including 4000 retail chains, but to subsequently target them with relevant advertising. Upon completion of the campaign, marketers can review detailed performance measure by physical location.

There’s no longer a need for companies to develop their own programmatic ad buying solutions when they can utilize Mobiquity.

MOBQ is quickly becoming the leader in mobile location data for use by advertisers, marketers and researchers to reach their audiences. They maintain one of the most complete Point of Interest databases available with over 5.5 Million locations covering more than 4,000 different retail chains.

Gartner predicts that SaaS will account for 45% of all application software spend by 2021. The market is growing incredibly fast, so more and more advertisers and publishers tend to join the race. Changing regulations, competitive rivalry and the increasing adoption of mobile, applications and internet usage have compelled advertisers and marketing enterprises to seek flexible and scalable solutions. This is the reality: Mobiquity Technologies, Inc. is a cost effective and highly efficient solution.

Mobiquity Technologies, Inc. (OTC QB: MOBQ) is an under-the-radar company offering a tremendous opportunity for growth. With the launch of the new platform, expect heightened visibility on all fronts as news and financial networks pick up on this.

Due to the highly effective and efficient platform, current users are seeing roughly 40-60% in cost saving and greater results on their campaigns. This leads to greater returns which is a win, win for everyone. The unbridled success could translate to a solid win for investors as well. Why wait for this to become mainstream when one can invest now? The time to act is now.

Happy, Happy, Happy Trading!

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